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Popular ways to make money on YouTube. Where to begin?

Popular ways to make money on YouTube. Where to begin?
Popular ways to make money on YouTube


As YouTube continues to grow and new users join the network every minute, the opportunities for making money and additional income on YouTube also expand. In this article, we will consider the popular ways to make money on YouTube that are relevant in 2020.


The best way to monetize your YouTube channel is to use multiple methods at once. In this case, you will gain confidence that if one income channel becomes unsuccessful, then fallback methods remain.


If possible, use as many of these channels as possible to maximize your YouTube revenue while ensuring the safety and efficiency of your various revenue streams. Consider the current methods of earning money.


YouTube advertising

Advertising on YouTube is still one of the most common ways to make money. However, changes have been made on YouTube in recent years: you need to have a minimum number of subscribers (1000) and watch time (4000 minutes / year) in order to activate ads on your channel. While these numbers are unlikely to be overwhelming, they can be demotivating to work.


YouTube advertising is one of the least effective monetization methods available. The ROI is usually $ 1-2 per 1000 views, while most of the other methods described in this article can significantly exceed this earnings.


For effective advertising, experts advise targeting keywords with high ad value (use Google AdWords for free), avoiding copyrighted music, adding ads in the middle of the video, but the main thing here is not to overdo it.


Sale of goods

YouTube is also a suitable platform for increasing sales. This method is suitable for those who are already selling products online or offline. You record promotional videos for products, in the description of the video you provide links to social networks where the product can be purchased.

Earnings on the provision of services

This method is similar to the previous one, only in this case you are selling your services. For example, you can teach beginner lessons, master classes, webinars. This way of making money is especially relevant for experts in various fields. For example, you can run a YouTube channel about repair and provide your services in this area, or share the secrets of beautiful makeup and be a make-up artist. These types of videos will present you as a professional and help promote your services. In the description of the video, you simply leave your contacts or links to social networks through which your customers can contact you.

Direct advertising on YouTube channel

In fact, this is one of the most profitable ways to make money on YouTube, but for popular and well-promoted channels. To get high-paying commercial offers from a reputable company, you first need to do the promotion of your channel and create interesting content that will attract a large number of users. For novice users, it's still better to make money by connecting affiliate programs.


Affiliate Marketing

Affiliate marketing is so broad that you can partner with just about any company and earn high commissions. Some companies offer up to 50% commission, which means that if someone buys a $ 100 product on your recommendation, you get $ 50 off that purchase.


Analyze the services and products in your niche, which of them are the best, what services do you use and do they have a partner service? Only recommend products that you know and would recommend, even if you haven't earned any money from it.


For example, the HyperHost hosting company offers 22% partner reward. The essence of the earnings is that the partner of the company receives his unique link, which he places on the YouTube channel. All users who followed such a link and made an order for hosting or virtual server bring the company's partner 22% from each payment for the service. Collaboration like this is very simple and is suitable even for beginners who are just getting started with YouTube.


Creating video courses

Are you successful and do you really have something to share and teach on your YouTube channel? You can very well turn this into an interesting online course and advertise it in every possible way. Courses are a great way to monetize your channel. You can create whatever you want. From photography for beginners, vegan cooking and creating iOS apps, to truly niche topics like raising goats or growing succulents.


Development of videos for other channels

Very often, many channels on YouTube require people who shoot videos for money. Also in demand are those who write scripts for videos. Therefore, if you are interested in this industry, you can provide content creation services for other channels. In addition, there are many lessons and tips on this topic from professionals that will help anyone who wants to learn how to make creative and interesting videos.


Earnings on donations (donations)

Every practicing YouTube user knows about the possibilities of streaming (live streaming). In this case, earnings are calculated from the “donations” of the viewers. YouTube itself pays money for streams by adding advertisements to broadcasts. Therefore, the streamer is interested in a large number of viewers, because the more there are, the higher the income.


Earnings on completing tasks

This method won't make a lot of money, but it can be a good start for novice users. To get started, you only need to register a YouTube account. Further, with the help of special services, you complete tasks and money is charged for their completion. These can be comments on videos, views, likes and other elementary tasks that even a schoolchild can complete. 


Sponsorship subscriptions

This way of earning money appeared not so long ago. The essence of the work is to create a community of sponsors. Sponsored subscriptions are channel support from loyal subscribers who pay a monthly fee to support the channel owner, and in return receive bonuses such as additional content that is not available to regular users, unique videos, and invitations to private groups. Only the owner of the channel who is already 18 years old and his channel has gained more than 30 thousand subscribers can turn on a sponsored subscription. 70% of the payments are received by the author, and 30% by the YouTube service.


YouTube channel rental

Some authors can, by agreement, add their videos to your channel, and share the resulting income with you. This way of making money has appeared recently, and the YouTube service has not yet provided clear rules for whether this function will be available to all users or only to certain categories.


How much can I make on YouTube?

The amount of earnings directly depends on the efforts that you put into creating unique video content and promoting it online. Income depends on several important factors:


selected topic of the channel. Different topics have different rates per 1000 views. The most profitable ones are business, medicine, construction and making money on the Internet.

  • video quality.
  • the number of videos on the channel.
  • keywords.
  • channel update rate.
  • selected ways of monetization.
  • feedback with the audience, for example, replies to comments, conducting various competitions.


Pros and cons of making money on a YouTube channel.

Among the advantages, one should first of all highlight a free schedule and the possibility of passive income. The level of earnings depends only on the effort spent and the activity of the channel owner. It is with the help of the YouTube channel that everyone can show their creativity and try different methods of promotion and advertising to generate real income.


The disadvantages of making money on a YouTube channel is a really long payback and the complexity of promotion, since the competition is huge now. Working with YouTube is not easy as there are many rules and often channel blocking due to copyright issues. Income on YouTube is not stable, because there are jumps in visits, seasonality, the emergence of new competitors, etc.


If you are the owner of a YouTube channel, then you are probably familiar with all these ways to make money. Are we missing something? What other income generating methods does YouTube provide? Share your opinion in the comments.

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